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On the start of the new identification, the previous Lord Mayor Robert Doyle declared that “The ‘M’ design will become an icon for Melbourne, synonymous with the fashionable, lively, neat town Melbourne is currently and may carry on to get Down the road… The brand new id will produce more influence, be more powerful, additional flexible and lessen confusion concerning that is offering companies. It'll Make better extended-expression identification and align with most effective observe all over the world.”

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the australian town of melbourne was lately rebranded by landor. the new ‘M’ logo replaces the leaf logo which had been in use for the previous fifteen yrs.

the ‘leaf’ was observed to get weak when stacked up towards other national and Intercontinental city models and there was also very little comprehension of what the ‘leaf’ represented.

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